Last week, the FedBizBeat team attended Market Connections’ 5th Annual Federal Media and Marketing Study Breakfast. During the event, Market Connections President and CEO Lisa Dezzutti shared the results of the company’s annual survey, which examines media usage by mid- to senior-level decision makers at civilian and defense agencies. By gaining insight into the ways federal decision makers consume information through websites, mobile devices, social media, TV and radio, we can improve the ways we market to them. You can download an overview of the study results here.
A few things that stood out to us during the presentation:
- There has been a big jump in mobility in the federal space over the last year. Smartphone users jumped from 58 percent of respondents in 2012 to 67 percent this year. Tablet usage has almost doubled, leaping from 31 percent in 2012 to 60 percent this year.
- Decision makers in the federal space get their information from multiple sources. The majority of respondents said they get their work-related news and information from a combination of print and websites or e-newsletters as opposed to just one of these platforms.
- This year’s top online social sites are the same as last year: Facebook, YouTube and LinkedIn. Also significant: Google+, a tool used by 33 percent of respondents.