There are many negative implications of government travel and event cutbacks on both federal agencies and government contractors. The industry is looking for alternatives that will help them reach agencies and continue to provide the latest information and best practices they require.
In our latest white paper, Connecting With Government Customers in an Era of Event and Travel Restrictions, we discuss the findings of a new Government Event Attendance PulsePoll™ from Market Connections, Inc. and Boscobel Marketing Communications.
Until recently, tradeshows, conferences, seminars and agency-hosted events provided government professionals with critical information and contractors with vital touch-points to their government customers. Federal agencies participate in events by hosting, exhibiting, speaking and attending.
But recent budget cuts and travel restrictions make it increasingly hard to justify traveling to or investing in these events. Combined with funding uncertainty in both FY2013 and FY2014, the stress on agency participation in events is evident across the entire government.
In fact, almost 72% of all agency respondents said they are attending fewer events in FY2013 than they did last year. This figure is up from 38% who said they were cutting their event attendance when surveyed in November 2012. In addition, more than half of the government respondents said their agency is hosting fewer events this year than last.
The white paper provides insight into how government employees plan to obtain the information and training they had previously received at events. This research will allow contractors to refocus their efforts to successfully reach government going forward.
In subsequent posts, we’ll give you a few more ideas on how to stay connected with government customers and prospects. We will examine what contractors plan to use to stay in touch with their customers including thought leadership programs: webinars, blogs or other social media, sponsoring or cosponsoring events, and traditional marketing channels, including trade publication and radio advertising.
Download a copy of our white paper here. In the meantime, share with us ways you have stayed connected with your customer during this era of budget and travel restrictions.